How to Build a Media Kit for Your Club

To build community awareness of your dog club assemble a media kit and send it along to local outlets when you aren’t having any events. That’s right! Send this when there is no news to report. Make this a way to let reporters know that your club exists long before any events, meetings or programs are planned. Reporters will tuck away such a kit in their filing cabinets and the next time a dog issue become a public matter or your event is nearing, they will know where to go for local canine and breed experts.

These kits are also great resources on club information for new or potential members. Customize this for potential members by adding a membership application or for new members with a letter from the club president with warm greetings explaining ways that new members can volunteer within the club to promote responsible dog ownership and the sport of purebred dogs.